Message from the President

代表取締役 社長執行役員(COO) 鈴木 俊郎 代表取締役 社長執行役員(COO) 鈴木 俊郎

At Sanshin Electronics Co., Ltd., our basic policy is to be “the company that shows its corporate value through credibility and proper solutions,” based on our credo of “trust, principles and sincerity.” At a time when each supplier is focusing development and production resources on highly specialized fields, the need for strong sales capabilities is greater than ever. For customers, focusing on a specific range of business partners and streamlining product procurement are two issues of major importance.

Sanshin Electronics is striving to increase its value to customers and suppliers by providing optimal solutions to the problems they confront, supported by the four key pillars of global response, product lineup, coordination and technical expertise.

Representative Director, COO 鈴木 俊郎

Corporate Code

Corporate Code


Business cannot succeed without trust.
It begins and ends with trust.


Do not just pursue profit,
But act based on principles.
which can be realized Through self-discipline


Always act sincerely.
Rise to the challenge head-on.

Corporate Philosophy

The significance of our existence

We explore new potential for electronics, thereby achieving a rich-and-varied, relaxed way of life.

Business attitudes

We respect the individuality and unique personalities of our employees, accurately assess trends and the business environment, and conduct sound business management.

Activity principle

We strive to hone our wisdom and technologies in the spirit of meeting the challenge, and to act globally.


We aim to be a corporate citizen that earns the trust of society through our business.

Corporate Standards

Sanshin Electronics Group establishes these Activity Standards with a view to being a socially responsible company earing the trust of society as a whole. Our executives and employees are bound by them.

  • We offer products and services that can contribute to the creation of a rich-and varied society through our business.
  • We comply with the legal code and conduct business through fair and transparent transactions.
  • We respect employee individuality, maintaining a working environment that treats them equally in accordance with the law.
  • All employees strive to develop self-discipline and conduct responsible action in line with laws and corporate rules.
  • We offer the fair and timely disclosure of corporate information.
  • We recognize the importance of personal information and control and operate it strictly.
  • We respect basic human rights in all business and eliminates all forms of discrimination and infringement of human rights.
  • We are committed to ensuring diversity in our human resources.
  • We consider the global and local environment in business activities.
  • We do not engage in relationship with antisocial forces.